Single Most Helpful Article on Video Creation, Curation, and Marketing

Clipboard SurveyNiel Patel’s QuickSprout article, The Complete Guide to Building a Successful YouTube Channel, is a must read for those interested in either marketing with video or curating a successful educational or commercial video channel—in YouTube, Vimeo, or any streaming video service.

In a Nutshell:

  • Before you begin, you must be able to answer these questions: Who is Your Audience & What Are Their Interests?
  • Create or curate videos that audience wants to see. Keep the topics focused and concise and make the videos attractive and engaging.
  • Know your SEO. Use keywords, pitch it to your contacts, post it to all your social media outlets, and partner with other professionals by cross-promoting.
  • One video–like one blog post–does not create a following. Gradually build a collection of videos using steps 1-3 as your guide.

For statistics and examples, be sure to checkout Patel’s article.

The 3 C’s of Online Content Curration

By Dann Hurlbert

Social media has resulted a continued barrage of social spamming–re-posting millions of perceived “noteworthy” images/videos/links/stories and sharing of billions of m
undane daily thoughts and routines—arguably a waste of time for those involved on either side of the post.  Out of courtesy, a good curator carefully selects what content will aPhoto Courtesy of ClckrFreeVectorImages ctually benefit those who encounter it—rather than re-posting arbitrarily.    J-P De Clerck of defines content curation better than anyone:  “Content curation is about aggregating/discovering/gathering relevant content and then sharing or presenting it to audiences in a targeted and optimized way.”  One thing (among many things) his article Content Curation: Overview, Benefits, Goals, and Tools discusses is that a curator’s goals should be “to become a trusted filter and source of valuable and relevant information.”  I couldn’t agree more.

One way to visualize smart curation is using Harold Jarch PKM framework of Seek>Sense>Share, which he wrote about in a recent Social Media Today post.  Jarch outlined that “sharing is not as important as knowing [what and] when to share.”  He expands by saying that “sharing can confirm or accelerate our knowledge,” but “little should be shared if there has been no value added.”

I propose that each individual develops criteria that guides his/her decisions about what things are worthy of being re-posted.  Pawan Deshpande wrote an article entitled Content Curation & Fair Use:  5 Rules to being an Ethical Content Curator for that gave five generic rules for content curation.  To model the change I’d like to see in the world, I decided to sum up Deshpande’s, Jarch’s, and De Clerck’s articles even more tightly.

Introducing The 3 C’s of Content Curation:

1)    Be Concise:  Use only the content you need to make your point.

2)    Be Considerate:  give credit to the creator of that content.

3)    Be the Connection:  provide links to the original work.

Using these 3 C’s, we can avoid becoming social spammers by actively and courteously curating and sharing [valuable–and only valuable–] information.

–Dann Hurlbert, Media & Design Specialist


Photo Courtesy of ClckrFreeVectorImages