In this short video, one of three in a series on the textbook, ELearning and the Science of Instruction by Ruth Covlin Clark & Richard E. Mayer, Dann Hurlbert digs into how these important concepts should impact instructional video production. The book is an in-depth, research-based look into best practices surrounding using audio and visuals in e-learning. Elearning is only a part of its application, though. These principles are also highly applicable for those creating instructional videos for flipped classrooms or other hybrid teaching styles. In this third video, Dann relays how text placement can reduce cognitive load to increase learning capacity & effectiveness. To learn more about Dann and Carleton College’s Academic Technology department, visit https://www.carleton.edu/academic-technology/aboutus/
Tag: instructional video
The Science of Instruction: Talk is Cheap (and Less Effective)
In this short video, number two of three in a series on the textbook ELearning and the Science of Instruction by Ruth Covlin Clark & Richard E. Mayer, Dann Hurlbert digs into how these important concepts should impact instructional video production. The book is an in-depth, research-based look into best practices surrounding using audio and visuals in e-learning. Elearning is only a part of its application, though. These principles are also highly applicable for those creating instructional videos for flipped classrooms or other hybrid teaching styles. In this second video, Dann reports that, while audio is easy to produce, it’s often less effective. He also provides some insight on how you can easily supplement your audio to create more engaging and effective content. To learn more about Dann and Carleton College’s Academic Technology department, visit https://www.carleton.edu/academic-technology/aboutus/
The Science of Instruction: Making Video Work Well
In this short video, one of three in a series on the textbook ELearning and the Science of Instruction by Ruth Covlin Clark & Richard E. Mayer, Dann Hurlbert digs into how these important concepts should impact instructional video production. The book is an in-depth, research-based look into best practices surrounding using audio and visuals in e-learning. Elearning is only a part of its application, though. These principles are also highly applicable for those creating instructional videos for flipped classrooms or other hybrid teaching styles. In this first video, Dann relays how best to use the dual channels (audio and visuals) to make his or her instructional videos more engaging and more effective. To learn more about Dann and Carleton College’s Academic Technology department, visit https://www.carleton.edu/academic-technology/aboutus/
Instructional Video Tips from NAB
Video in the Age of Digital Learning: Insight from Jonas Köster’s 2018 book

This shift in teaching and learning requires more than just a camera and an eager instructor, however. For example, student attention span has shortened to only about 8 seconds and making a video engaging “requires a thorough examination of the medium to find the best ways to make it as useful as possible” (xvii). Without regurgitating the entire text, I’ll outline a few aspects of Köster’s book that stood out most.
Continue reading Video in the Age of Digital Learning: Insight from Jonas Köster’s 2018 book
Tutee or Not Tutee: Who should be on camera in your Instructional Video?
- Should you teach to the camera/viewer or
- Should you teach a student who is also on camera and film that interaction?
This video featuring Dann Hurlbert, Carleton College’s Media & Design Guru succinctly recaps a 2018 study from ASU’s Katelyn M Cooper, Lu Ding, Michelle Stephens, Michelene T. H. Chi, and Sara E Brownell.
Facing Instructional Videos
Instructional Video Workshops Fill up Fast!
Business Video Benefits (in Education)
Quickstart: Instructional Video
Teaching Quick Tip: Getting Started with Instructional Video with Carleton’s Dann Hurlbert from Carleton Academic Technology on Vimeo.
What is instructional video?
When designed well and used effectively, short instructional videos can actively engage students with relevant content; these videos can introduce new concepts or deepen understanding of familiar topics.
Why use instructional video?
Dozens of institutions have begun researching the value of instructional video, too. For example, Vanderbilt University’s Center For Teaching offers excellent research on the topic. CFT Assistant Director Cynthia Brame describes “three elements for video design and implementation: Cognitive load, non-cognitive elements that impact engagement, [and] features that promote active learning.” Videos should identify and reinforce key points through signaling, segmenting, weeding, and matching modality. Continue reading Quickstart: Instructional Video